Market News
25Jan2008 |
Grocery Stores Try Digital CouponsSupermarket chains are experimenting with paperless, or digital, coupons, to help eco-minded shoppers save time and money. Shoppers load the online discounts on to their store loyalty cards, receiving the credit at the checkout. Grocers see the innovation as a way to build customer loyalty, drawing customers to their websites and ultimately, their stores. Kroger Co., the largest traditional grocery chain in the United States, and Procter & Gamble Co., the largest consumer products company, have partnered in a digital coupon trial that began in December. Source: Canadian Grocer E-Newsletter, January 25, 2008 
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