Market News

Metro launches loyalty program

Metro Inc. is launching a loyalty rewards program for its customers in Quebec under the name "Metro & Moi." Today, Metro announced that it will test the program starting April 15 at its 26 stores in the Quebec City area. It will be expanded to the rest of the province before the end of 2010. "The launch of this program in the Quebec City area is an important milestone for the company. For Metro, this is not only a way to reward its loyal customers, but also to redefine the relationship between grocery stores and customers, with an emphasis on recognition and simplicity. In addition to accumulating points on all in-store purchases, members will receive personalized savings coupons for their favourite brands and products," said Marc Giroux, vice-president, marketing at Metro Inc. in a statement. Citing a 2009 survey that found consumers want reward programs that are simple, Metro says its program is designed to be easy to use. For instance, it says the program rewards one "M" point for each dollar spent on groceries. Some loyalty programs require a minimum purchase before points are awarded. Source: Canadian Grocer E-Newsletter April 12, 2010