Market News

Canada Grabs Two SIAL D\'Or Awards

Canadian products captured two of eight prestigious SIAL d\'Or awards, indicating they are the best new products in the world, at the competition held recently in Paris, France. Winner in the Savory Grocery Product category was Campbell\'s Soup at Hand and winner in the Alcoholic Beverages category was French Rabbit, wine in Tetra Paks that has been one of the most successful new wine launches in Canadian history. Other Canadian products also did well. President\'s Choice Decadent Molten Chocolate Cakes came second in its category, while Burnbrae Farms\' Egg Creations and Europe\'s Best Vegetables each scored third place in their respective categories. The SIAL d\'Or award starts with nominations from the grocery trade, which is asked to submit suggestions for products that are innovative and are selling well for a specific period from launch. Canadian Grocer represents SIAL d\'Or in Canada. Twenty-seven countries were involved in this year\'s competition. Other Canadian entries were: Stouffer\'s Bistro Crustini, Sun-Rype Fruit Plus Essential Nutrients and Nature Valley Sweet and Salty Nut Bars. Source: Canadian Grocer E-Newsletter, May 19, 2006.