Market News

Kraft Partners with Meal-Assembly Chain

U.S.-based Kraft Foods Inc. has announced plans to collaborate with Dinner by Design, a leader in the home meal assembly business. Under the agreement Kraft, through its North American foodservice unit, will lend a variety of its brands—including A.1 steak sauce, Oreo cookies and Stove Top stuffing—to Dinner by Design for use in the chain\'s entrees. Meal assembly is the latest trend in the food industry, allowing busy consumers to save time, stress and mess by using prepared ingredients and recipes provided by meal-assembly outlets to quickly create a home-cooked meal. Kraft says helping time-pressed consumers live and eat better by offering added convenience is a key strategy of the company. Source: Canadian Grocer E-Newsletter, July 29, 2006.