Market News

Loblaw Focuses on Local Produce

To compete with farmer's markets, Loblaw is running its national "Grown Close to Home" campaign for the second year, which labels local produce. "This year we are running the program from coast-to-coast and it includes all Loblaw banners," said Mike Venton, senior vice-president, produce, Loblaw Cos. Ltd. "There is still the perception that the local produce has to be bought in farmer's markets, so we are trying to change that and assure customers that we do have all these great local products." The program runs from Aug.-Sept. This year Loblaw is improving freshness by having a shorter lead time with their ordering system, so in some cases banners will get deliveries daily. Source: Canadian Grocer Aug. 24th. 2009