Market News
02Sep2005 |
LCBO Pushes Wine in Tetra PakFor the first time in Ontario, a premium French wine is being offered in a juice pack. The one-litre Tetra Pak holds a third more liquid (or two extra glasses of wine) for the same price as a traditional 750-mL bottle. It also costs less to handle and is more environmentally friendly because you can flatten it in the recycling bin. The first product sold in this revolutionary packaging is French Rabbit, made by Boisset, France's third-largest wine company. The Liquor Control Board of Ontario, the biggest wine buyer in the world, had put out a call for cost-cutting ideas. Source: Canadian Grocer E-Newsletter, Sept.2nd.,2005. 
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