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Longo's Launches Healthy-Breakfast Campaign

In response to concerns about the impact of poor nutrition on childhood obesity, Longo's of Greater Toronto Area is launching a curriculum-based campaign to encourage families to eat healthier, better-balanced breakfasts. Longo's School Grocery Store Nutrition Tour program is intended to help teachers educate children—from pre-school through grade five—about good nutrition in a fun and interactive way. The program was developed by Longo's registered dietitians and food experts in consultation with students, teachers and parents. It provides important nutrition information that is based on the health and physical education curriculum of the Ontario Ministry of Education. The one-hour tours are free for schools. Upon completion, teachers and students receive literature, a teacher feedback form and nutritional resource lists. To register, schools can call or visit their local Longo's store. Source; Canadian Grocer E-Newsletter Sept. 23, 2005.