Market News

Sobeys Launches its Own Card

Grocery banner Sobeys Inc. is the latest retailer to enter the co-branded credit-card segment. The Nova-Scotia based grocery chain announced it is launching a Club Sobeys loyalty card and a Club Sobeys MasterCard at its 194 Sobeys banner stores in Ontario and Western Canada. Club Sobeys members will earn one point for every dollar spent, with additional opportunities to earn bonus points through in-store product promotions. Points are redeemable for in-store savings at the checkout counter, as well as food-related rewards from the retailer's online catalogue. They can also be automatically converted into Aeroplan Miles. http://www.financialpost.com/story.html id=794995 Source: Canadian Grocer E-Newsletter, September 26, 2008