Market News

A&P Enters Kids’ Clothing Game

A&P Canada has launched Simply Kids, a new private-label clothing and baby care products line. In addition to clothing suitable for children aged newborn to seven, the brand will include diapers, baby food, toiletry items, and accessories such as pacifiers, teething rings and blankets. The company contends that Simply Kids' quality will be "on par with department store national brands but will retail for approximately 10% to 15% less." Simply Kids, which is part of the which will be carried in all 235 of its A&P, Dominion, Ultra Food & Drug, The Barn and Food Basics retail locations across Ontario. Source: Canadian Grocer E-Newsletter, Nov. 11, 2005.