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Market News

25Oct2010
 

P&G gives big push to new products

P&G says 99% of U.S. and Canadian households use at least one of its products. But it wants consumers to use even more. This new ad push is trying to magnetize consumers towards products P&G has rolled out over the past 18 months and features products including Charmin Sensitive toilet paper and Pringles Multigrain potato snacks. Source: Canadian Grocer E-Newsletter, Oct. 25, 2010