Market News

Walmart adds natural food line

The products, which stretch across 16 categories, include cereals, snacks, juices, pasta sauces and salad dressings. They're targeted at budget-concious consumers looking for healthier food options. Wholesome Goodness claims to be one of the first food manufacturers in North America to combine affordable prices with all-natural ingredients across a broad line of food categories. The company says it aims to lower or eliminate sugar, sodium and fats in its foods. Walmart is the only Canadian company in which Wholesome Goodness products are sold, says the company's spokesperson, Beth Cohen. She expects to launch the line in the U.S. next year. "We elected to start Wholesome Goodness's launch in Canada," she said.  Source: Canadian Grocer E-Newsletter Nov. 8, 2010