| Description: |
Responsible for effective management of trade spending investing, sales forecasting, and business building opportunities to drive margin and volume results.
*Drive Profitable Volume Growth Results
*Achieve Effective Trade Spend
*Achieve Executional Excellence with Promotions and New Product Launches
*Achieve Effective Cross-Functional Communication
*Create Monthly Sales Demand Plan
*Drive Volume Growth – Develop and allocate the annual volume plan by style for assigned brand portfolio and by business teams with a focus on driving growth and profitability. *Includes identification of volume gaps and opportunities to course correct.
Effective Management of Trade Spend – Develop and allocate the annual trade spending plan by style for assigned brand portfolio. This includes analysis of current spend rates, identification of gaps and opportunities, recommendation of revised spend rates, reviewing and reaching agreement with revised spend rates with business unit groups, monitoring spend rates quarterly, course correcting spend rates when necessary and driving focus on profitable brands, styles, and skus. Working under the key principle of driving gross margin to corporate target levels of 30%. Develop new product pricing including trade spend pricing, retail regular pricing and retail feature pricing to drive company and retailer profitability and volume. Identify improvement opportunities on current trade spend pricing or retailer price points to achieve competitive advantage in the marketplace and drive company and retailer profitability and volume.
Category Management – Interfacing with Category Manager to develop customer retail selling and merchandising improvement programs to drive volume growth.
Achieve Executional Excellence with Promotions and New Product Launches and Cross-Functional Communication – Provide sales and customer input to marketing promotions to achieve best in class promotional execution. This includes identifying business opportunities, working with marketing and sales to develop action plans, identifying critical elements required for success at the account level, communication programs. Cross-Functional communication includes leading meetings, actively participating in a variety of meetings (providing input on brand plans, account plans, strategy, and merchandising as appropriate), written communication on brand and account activities, and seeking sales field input to improve forecasting and promotional programs.
Create Monthly Sales Demand Plan – Execute a disciplined approach to developing and communicating a 3 month rolling sales forecast by brand, class, style and SKU for the purpose of aligning production and inventory with sales demand. This includes identifying major events (ad activities, display programs, new listings) that are over and above the original planned volume to ensure retail customer’s needs are met at the right time.
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| Requirements: |
List core competencies identified for this position.
Analytical Thinking – analyze and solve problems, innovate, make sound decisions
Interpersonal Skills – build relationships and display organizational savvy to maintain productive and professional relationships across functions.
Effective Communication – speaking effectively, listening to others, and preparing written communication
Leadership – leading teams, influencing others
Motivation – demonstrating drive and commitment
Administrative – establishing planning and managing execution
Self-Management – acting with integrity and developing oneself
Organization Knowledge – utilizing functional expertise and knowing the business
Organization Strategy – commitment to quality and focusing on customer needs
Identify who are your key customers
1.Sales Organization
2.Marketing Team
3.Logistics
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