| Description: |
DESCRIPTION OF WORK
- Standardized Reporting – data collection, analysis and key action recommendation through weekly, monthly, quarterly and promotional evaluation reports.
- Plan-o-gram Development– Plan-o-gram development, working with Prospace tool to analyze and make recommendations to sales account managers and buyers. Also, working with the retailer to physically set up modulars and ongoing monitoring of shelf productivity.
- Consumer Insights Gap Analysis – Utilize consumer insights data and AC Nielsen to capture industry trends and provide recommendations to improve category sales by identifying gaps and opportunities.
- Pre and post analysis of modular activity, account spend, in store initiatives, flyer impact, and market share.
- Interaction with US counterparts on all brands to leverage best practices and insights.
- Translate Insights into Recommendations – Effectively analyze data/insights, build “stories” and present recommendations in a compelling way.
- Category Management – support the Manager, Strategic Planning with initiatives related to developing the Category Management process.
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