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Job Title:	TRADE MARKETING MANAGER	Job ID:	WH - 0969
Category:
Department:		Posted Date:	2010-06-28
Location:	Mississauga	Closing Date:	2010-08-31
Description:	MAJOR AREAS OF RESPONSIBILITY: -Develop and validate 4 P Success Models. -Develop winning strategies on Pricing, Promotion, Placement and Presence by class of trade that based on Category Growth Platforms -Validating 4 P strategies and adapt them where necessary -Monitor Scorecard compliance against 4 P's and then develop action plans to address non-compliance with sales team -NPD (New Product Development) -Deliver best in class Launch Tools that ensure product acceptance -Develop 4 P strategy development on all new items -Monitor and report on acceptance levels and on distribution results vs targets -Trade Investment -Develop strategies on pricing and promotion that work to improve/maximize Trade Investment ROI by Complete promotion analysis on current strategies, validate against expected results - Category Management -Utilize consumer insights and data sources to develop recommendations for retail placement and presence leading to preferred supplier status. -Annual Planning -Lead annual category 4P's planning -Understanding business objectives (help to set) and translating them into a 4P's roadmap for sales execution.
Requirements:	Qualifications BUSINESS EXPERIENCE REQUIRED: •College diploma or University degree in a business related discipline •5-years Direct Sales / Marketing or Trade Marketing experience •Strong understanding of Customer, Category and Channel Management required TECHNICAL SKILLS REQUIRED: •Proven analytical skills and demonstrated knowledge of Syndicated Data Effective verbal, written, and presentation skills •Computer proficient (Microsoft OfficeMS Excel, PowerPoint and Nielsen Work Station Plus) •Strong organizational, interpersonal, and time management skills.